Are You Using the Right Marketing Technology?

Marketing. It’s just advertising, social media and email campaigns; throw in the occasional printed flyer or tradeshow and you’re good, right? As a marketer, you know that the role of marketing is far more complex than a list of tactics. You need to think about data, websites, engagement, SEO, SEM, automation, personalization, email, social media, programmaticContinue reading “Are You Using the Right Marketing Technology?”

Time is Money

According to Gartner’s Marketing Organization Survey 2020, functional, centralized and agile marketing organizations are the most common team structures. Across industries, two-thirds (66%) of marketing leaders reported that their organizations are now centralized and nearly half (49%) are shared service teams. Why? There’s a growing push to scale efficiency, leverage capabilities and control spend. AddContinue reading “Time is Money”

Supporting Your Channel Partners During Times of Crisis, part 2

Most manufacturers don’t sell their products directly consumers. Instead you rely on channel partners to get your “goods” or merchandise into the hands of consumers — it’s these resellers, distributors and wholesalers that extend your reach. And in return, they look to you for support by way of programs, promotions and incentives that make itContinue reading “Supporting Your Channel Partners During Times of Crisis, part 2”