5 Tips to Successfully Manage Vendors

Essential to the operations of any business is the quality of its relationships and some of the most important, yet often discounted, are vendor (supplier) relationships. As a marketer, or other business leader, it’s normal to rely on these outside partners for their involvement in the implementation and management of everyday operations, campaigns, launches orContinue reading “5 Tips to Successfully Manage Vendors”

Solving the Marketing Challenge of Cross-Functional Teamwork

Today’s marketing teams are the ultimate multitaskers. And, according to several surveys, you spend at least one third (1/3) to half of your time on administrative tasks. Your successful collaboration with other functional departments — responding to their requests or satisfying their requirements — can be a “tall order” and time-consuming. Aside from contributing creativeContinue reading “Solving the Marketing Challenge of Cross-Functional Teamwork”