Supporting Your Channel Partners During Times of Crisis, part 2

Most manufacturers don’t sell their products directly consumers. Instead you rely on channel partners to get your “goods” or merchandise into the hands of consumers — it’s these resellers, distributors and wholesalers that extend your reach. And in return, they look to you for support by way of programs, promotions and incentives that make itContinue reading “Supporting Your Channel Partners During Times of Crisis, part 2”

Supporting Your Channel Partners During Times of Crisis, part 1

This year has brought unexpected changes to how we work and collaborate, which has caused disruption to nearly every industry. Many of us are in uncharted territory and channel partner relationships are no exception. If your business is a channel-first business, you may be looking for ways to prioritize the needs of those partners.  Failing toContinue reading “Supporting Your Channel Partners During Times of Crisis, part 1”

Becoming Valuable: How Your Response to COVID-19 Can Change Your Channel Partnerships for Good

The how and “why” of partner and customer communications has changed in 2020. In fact, according to a study conducted in May 2020, more than 75 percent of marketers say they’ve had to adjust their focus, content and messaging strategies due to the impact of COVID-19, with another 18% claiming they’ve made drastic changes toContinue reading “Becoming Valuable: How Your Response to COVID-19 Can Change Your Channel Partnerships for Good”