Are You Using the Right Marketing Technology?

Marketing. It’s just advertising, social media and email campaigns; throw in the occasional printed flyer or tradeshow and you’re good, right? As a marketer, you know that the role of marketing is far more complex than a list of tactics. You need to think about data, websites, engagement, SEO, SEM, automation, personalization, email, social media, programmaticContinue reading “Are You Using the Right Marketing Technology?”

Time is Money

According to Gartner’s Marketing Organization Survey 2020, functional, centralized and agile marketing organizations are the most common team structures. Across industries, two-thirds (66%) of marketing leaders reported that their organizations are now centralized and nearly half (49%) are shared service teams. Why? There’s a growing push to scale efficiency, leverage capabilities and control spend. AddContinue reading “Time is Money”