Time is Money

According to Gartner’s Marketing Organization Survey 2020, functional, centralized and agile marketing organizations are the most common team structures. Across industries, two-thirds (66%) of marketing leaders reported that their organizations are now centralized and nearly half (49%) are shared service teams. Why? There’s a growing push to scale efficiency, leverage capabilities and control spend. AddContinue reading “Time is Money”

Making 2020 a Come-from-Behind Win.

Companies nationwide continue to work hard to stay in business in the ongoing wake of the COVID-19 downturn. According to a June Census survey, 44 percent expect it to be at least six months before “normal” business operations might resume and in July, the National Federation of Independent Businesses reported that one-third (1/3) of theContinue reading “Making 2020 a Come-from-Behind Win.”

Supporting Your Channel Partners During Times of Crisis, part 2

Most manufacturers don’t sell their products directly consumers. Instead you rely on channel partners to get your “goods” or merchandise into the hands of consumers — it’s these resellers, distributors and wholesalers that extend your reach. And in return, they look to you for support by way of programs, promotions and incentives that make itContinue reading “Supporting Your Channel Partners During Times of Crisis, part 2”

Supporting Your Channel Partners During Times of Crisis, part 1

This year has brought unexpected changes to how we work and collaborate, which has caused disruption to nearly every industry. Many of us are in uncharted territory and channel partner relationships are no exception. If your business is a channel-first business, you may be looking for ways to prioritize the needs of those partners.  Failing toContinue reading “Supporting Your Channel Partners During Times of Crisis, part 1”

Becoming Valuable: How Your Response to COVID-19 Can Change Your Channel Partnerships for Good

The how and “why” of partner and customer communications has changed in 2020. In fact, according to a study conducted in May 2020, more than 75 percent of marketers say they’ve had to adjust their focus, content and messaging strategies due to the impact of COVID-19, with another 18% claiming they’ve made drastic changes toContinue reading “Becoming Valuable: How Your Response to COVID-19 Can Change Your Channel Partnerships for Good”