In-Focus Blog
Tips, Insights and Support to Help Simplify Your Marketing Operations
Are You Using the Right Marketing Technology?
Marketing. It’s just advertising, social media and email campaigns; throw in the occasional printed flyer or tradeshow and you’re good, right? As a marketer, you know that the role of marketing is far more complex than a list of tactics. You need to think about data, websites, engagement, SEO, SEM, automation, personalization, email, social media, programmaticContinue reading “Are You Using the Right Marketing Technology?”
Time is Money
According to Gartner’s Marketing Organization Survey 2020, functional, centralized and agile marketing organizations are the most common team structures. Across industries, two-thirds (66%) of marketing leaders reported that their organizations are now centralized and nearly half (49%) are shared service teams. Why? There’s a growing push to scale efficiency, leverage capabilities and control spend. AddContinue reading “Time is Money”
Making 2020 a Come-from-Behind Win.
Companies nationwide continue to work hard to stay in business in the ongoing wake of the COVID-19 downturn. According to a June Census survey, 44 percent expect it to be at least six months before “normal” business operations might resume and in July, the National Federation of Independent Businesses reported that one-third (1/3) of theContinue reading “Making 2020 a Come-from-Behind Win.”
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