Are You Using the Right Marketing Technology?

Marketing. It’s just advertising, social media and email campaigns; throw in the occasional printed flyer or tradeshow and you’re good, right? As a marketer, you know that the role of marketing is far more complex than a list of tactics. You need to think about data, websites, engagement, SEO, SEM, automation, personalization, email, social media, programmaticContinue reading “Are You Using the Right Marketing Technology?”

Time is Money

According to Gartner’s Marketing Organization Survey 2020, functional, centralized and agile marketing organizations are the most common team structures. Across industries, two-thirds (66%) of marketing leaders reported that their organizations are now centralized and nearly half (49%) are shared service teams. Why? There’s a growing push to scale efficiency, leverage capabilities and control spend. AddContinue reading “Time is Money”

Making 2020 a Come-from-Behind Win.

Companies nationwide continue to work hard to stay in business in the ongoing wake of the COVID-19 downturn. According to a June Census survey, 44 percent expect it to be at least six months before “normal” business operations might resume and in July, the National Federation of Independent Businesses reported that one-third (1/3) of theContinue reading “Making 2020 a Come-from-Behind Win.”

Supporting Your Channel Partners During Times of Crisis, part 2

Most manufacturers don’t sell their products directly consumers. Instead you rely on channel partners to get your “goods” or merchandise into the hands of consumers — it’s these resellers, distributors and wholesalers that extend your reach. And in return, they look to you for support by way of programs, promotions and incentives that make itContinue reading “Supporting Your Channel Partners During Times of Crisis, part 2”

Supporting Your Channel Partners During Times of Crisis, part 1

This year has brought unexpected changes to how we work and collaborate, which has caused disruption to nearly every industry. Many of us are in uncharted territory and channel partner relationships are no exception. If your business is a channel-first business, you may be looking for ways to prioritize the needs of those partners.  Failing toContinue reading “Supporting Your Channel Partners During Times of Crisis, part 1”

Becoming Valuable: How Your Response to COVID-19 Can Change Your Channel Partnerships for Good

The how and “why” of partner and customer communications has changed in 2020. In fact, according to a study conducted in May 2020, more than 75 percent of marketers say they’ve had to adjust their focus, content and messaging strategies due to the impact of COVID-19, with another 18% claiming they’ve made drastic changes toContinue reading “Becoming Valuable: How Your Response to COVID-19 Can Change Your Channel Partnerships for Good”

5 Tips to Successfully Manage Vendors

Essential to the operations of any business is the quality of its relationships and some of the most important, yet often discounted, are vendor (supplier) relationships. As a marketer, or other business leader, it’s normal to rely on these outside partners for their involvement in the implementation and management of everyday operations, campaigns, launches orContinue reading “5 Tips to Successfully Manage Vendors”

Solving the Marketing Challenge of Cross-Functional Teamwork

Today’s marketing teams are the ultimate multitaskers. And, according to several surveys, you spend at least one third (1/3) to half of your time on administrative tasks. Your successful collaboration with other functional departments — responding to their requests or satisfying their requirements — can be a “tall order” and time-consuming. Aside from contributing creativeContinue reading “Solving the Marketing Challenge of Cross-Functional Teamwork”

How to Create Efficiency in Your Marketing Operations

A common obstacle to the efficiency and success of today’s enterprise marketing teams is managing the sheer volume and variety of their workload. In fact, more than 60% of marketers say that they are taxed for time. On the front end, growing and sustaining a brand or launching a product through multiple campaigns, projects andContinue reading “How to Create Efficiency in Your Marketing Operations”