Becoming Valuable: How Your Response to COVID-19 Can Change Your Channel Partnerships for Good

The how and “why” of partner and customer communications has changed in 2020.

In fact, according to a study conducted in May 2020, more than 75 percent of marketers say they’ve had to adjust their focus, content and messaging strategies due to the impact of COVID-19, with another 18% claiming they’ve made drastic changes to the way they do business. So, if you’re reading this, you’ve likely had to modify your plans or pivot and become more agile and tactical in your day-to-day operations.

Stop Being a Thought Leader, Start Being a Problem Solver.

Your channel partners and customers need you to be helpful, useful and responsive as they shift and respond to unpredictable conditions and react to requests. It’s during these demanding times when you have the opportunity to cultivate long-term loyalty by demonstrating the unique value you deliver and the ways you can help them maximize profitability.

Here’s a few things to keep in mind as you support your channel partners and customers:

  • Enable them: Identify ways to help them easily and quickly cross tasks off their to-do list. Do they need to update their website with the most up-to-date operations information? Is it easy for them to onboard a new local vendor or supplier?
  • Empower them:  Give access to the brand consistent tools and materials they need, when they need them to communicate new product offerings. Produce the tools they need to easily train their employees on new policies and procedures.
  • Educate them: Make it easy to track activity and results so they can confidently make business decisions.

At Iris, our Gearbox solution equips you with the ability and functionality to meet the needs of your channel partners, creating loyalty and profitability for both you, and them.

Shelly Niolou, Director of Partnerships, Anytime Fitness says,

“Since the start of the COVID-19 pandemic, we’ve had to react quickly and provide thousands of our location managers and staff with weekly – sometimes daily – updates on local mandates and, new resources regarding necessary precautionary measures. Our Iris platform gives us the tools we need and empowers our entire enterprise to seamlessly communicate internally and deliver updates to our members.”

To learn more about how we can help your team, contact Iris at 913-749-4100 or info@irisnow.com.

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